In the summer months, when the central heating is off, towels can quickly end up smelling of damp soon after they've been washed, because they haven't been able to dry properly after use. As it's not part of your central heating system, this electric heated towel rail can be turned on for short bursts whenever it's needed to dry a towel. Plus, it has a pull out heated rack for drying clothes too, perfect if you don't have room or want of a tumble drier.
When that clothes drying rack isn't required, it folds back against the heated towel rail, so it's not crowding the bathroom. It also comes with an air blower to direct air around the room, warming up the whole bathroom. Brilliant.